Los resultados de la encuesta conjunta que realizaron Technorati & Edelman ya están disponibles.

Copio el mail que he recibido:

Dear Ruben,

Thank you for participating in the Edelman/Technorati blog survey. We conducted this study to:

Better understand bloggers’ attitudes towards corporations and PR firms
Help clients understand why and how they should engage the blogosphere

Technorati contacted tens of thousands of active bloggers via email, blog posts and the networks of discussion and links those posts generated. The survey generated 821 responses during the week of September 26, 2005.

Click https://extranet.edelman.com/bloggerstudy/ to see the complete findings. You can see the responses to the open-ended questions by clicking the link (https://extranet.edelman.com/bloggerstudy/FreeForm.aspx) just under the title of the study.

The data is terrific – it’s very instructive and helps us improve our approach so that we can be credible sources of information to you and informed counsel to our clients. We’re actively sharing it across the PR industry and I plan to blog about the results tomorrow. Please feel free to blog about the study and your own interpretations of the results. I welcome your comments on my blog — http://www.edelman.com/speak_up/blog/ — or via e-mail.

Thanks again for participating.

Richard

Richard Edelman
President & CEO, Edelman